One of the biggest issues with WhatsApp web is that to use it. Just recently, Instagram chief Adam Mosseri noted that ‘ all the growth in photos and videos from friends has been in stories and in DMs’. Download the latest version of WhatsApp Desktop for Windows. But over time, the negatives of that process have pushed more people away from public sharing, which has since seen the rise of ephemeral content, private groups, and messaging apps. When social media first arrived, it was a novelty to be able to share your perspective with the world, via your own broadcast platform to help you get heard and seen. Which could be particularly important, given that more and more sharing activity is switching to private chats. That could make it easier to keep track of all of your various social engagements in one place, while for brands, it will also help to further integrate your customer service efforts into a more centralized hub, with all of your key platforms accessible from your main workstation. But the new native Windows app will provide increased reliability and speed, while also facilitating more integrated notifications, and better design, which is optimized for desktop systems.
Indeed, desktop users, including businesses, have been able to log in to WhatsApp for some time, so functionally, this is not a major shift.
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